http://andyrutledge.com/design-view.php Andy Rutledge's opinions and insights into design professionalism and more. en Copyright 2002 - 2012 Thu, 10 May 2012 14:08:31 -0600 What does "the good agency" look like?…

]]> http://andyrutledge.com/dproshow/dps-episode-28.php http://andyrutledge.com/dproshow/dps-episode-28.php Thu, 10 May 2012 14:08:31 -0600 One inescapable fact—yet somehow beyond the ken of almost all digital publishers—is that an enterprise based on a volume ad strategy by definition destroys and denies content and user experience value, while excellent content and UX strategy is an effective ad strategy. Digital publishers, however, tend to be fully invested in the idea that their product has no value whatsoever beyond lending some inarticulate gravity to the actually important stuff on the page: the ads. Failure is the new black…

]]> http://andy-logic.com/2012/05/the-emperor-has-no-content/ http://andy-logic.com/2012/05/the-emperor-has-no-content/ Tue, 08 May 2012 11:35:31 -0600 This is why you have to think (a couple of cautionary tales)…

]]> http://andyrutledge.com/dproshow/dps-episode-27.php http://andyrutledge.com/dproshow/dps-episode-27.php Thu, 03 May 2012 15:04:31 -0600 The ongoing demonstrations, vandalism, violence, and hatred perpetrated and displayed by the Occupy movement compels me to again share my little graphic reminder of the fundamental difference between equal justice and social “justice”…

]]> http://andy-logic.com/2012/05/justice-and-justice/ http://andy-logic.com/2012/05/justice-and-justice/ Wed, 02 May 2012 07:37:31 -0600 On thinking deeply, and for yourself…

]]> http://andyrutledge.com/dproshow/dps-episode-26.php http://andyrutledge.com/dproshow/dps-episode-26.php Tue, 01 May 2012 07:40:31 -0600 The President’s re-election campaign announced its new slogan yesterday: Forward. I therefore submit my counterslogan…

]]> http://andy-logic.com/2012/05/forewarned/ http://andy-logic.com/2012/05/forewarned/ Tue, 01 May 2012 07:40:31 -0600 On daring to ask for what you want…

]]> http://andyrutledge.com/dproshow/dps-episode-25.php http://andyrutledge.com/dproshow/dps-episode-25.php Fri, 20 Apr 2012 06:12:31 -0600 Imagine for a moment that you are a business owner. You run a flood insurance company and, like all business owners, you have to make a profit or you have to close the doors. Now imagine that in addition to insurance against unlikely, unforeseen events, your customers want “insurance” to cover the currently ongoing damage their property sustains due to the fact that they’re unlucky enough to live on a sandbar in a powerful river…

]]> http://andy-logic.com/2012/04/the-american-pre-existing-condition/ http://andy-logic.com/2012/04/the-american-pre-existing-condition/ Tue, 17 Apr 2012 06:00:31 -0600 On the Morality of Profit…

]]> http://andyrutledge.com/dproshow/dps-episode-24.php http://andyrutledge.com/dproshow/dps-episode-24.php Thu, 12 Apr 2012 13:55:31 -0600