Design View | Articles and opinion on design professionalism, technique and culture by Andy Rutledge

Big Brand 1080px Design

May 11, 2009

In the past couple of years many web designers have experimented with wider-than-960px layouts, mostly for personal projects and experimental cases, but few have employed them for clients. This is especially true when working with large, popular brands …and there’s usually good reason for this, but there are exceptions. Here we’ll examine the case of taking Woot.com —a $165MM/yr. family of retail websites with around 1 million visitors/day—from approximately 810px layout to 1080px layout width. Unlike as with most cases, the project constraints required this change…

This article was published in-full on my agency's site. For the full article and commentary, go to the Unit Interactive Blog »

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