Hungry For a Better Menu?
October 18, 2011
Go to the average restaurant website and you’ll find a crappy menu page. In fact, it might not even be a page. It’s probably just one big image or a huge PDF file that you can download. Perfect for those times when you’re in the car on your iPhone simply trying to see what fare a restaurant offers, right?
Even in those instances where the restaurant has an otherwise beautifully designed site, the menu page is usually a total failure of usefulness and usability. The PDF file, big image, or flash presentation too often offers an unusable object or one that is unnecessarily hard to penetrate. The problem is that none of these options are appropriate for many or even most visitors to your website, and they all ignore at least one important point:
There’s no reason not to have a well-designed, brand-consistent menu page that delivers actual content in a format that works well on a screen of any size.
Here’s a thought
These are just examples meant to demonstrate the principles and, we hope, inspire better efforts from restaurants and the folks who make their websites. I hope you enjoy our little exericise.