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Andy Rutledge

Practice:What If ?

January 15, 2013 | By Andy Rutledge

This was to be my first contribution to The Pastry Box Project, before I was then dis-invited and banned for my divergent, non-liberal views.Yay, “diversity.”

What if I can’t seize upon the right strategy? What if I can’t earn their trust? What if my concept isn’t strong enough? What if I can’t deliver the essential ingredient? What if despite my work and advice they don’t realize enough tangible benefit? What if I’m not good enough this time?

What if I never was?

Maybe other designers know differently, but my experience is that to be a designer is to be plagued by fears of inadequacy. It’s ironic that part of my job is to inspire confidence in my clients despite fears that may tear at my own confidence. What if I’m not able to inspire that confidence this time? What if I’m not able to conceal my fears this time?

What if I never was?

Maybe other designers know differently. I don’t. Nevertheless, to be a designer is to just do the job—the whole job—anyway.

Indifferent to pleasure and pain, to gain and loss, to conquest and defeat, thus make ready for the fight. - Krishna

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Background photo by Rippl-Rónai József.